1000 Platitudes

R. Lozano-Hemmer
© R. Lozano-Hemmer ; R. Lozano-Hemmer

Rafael Lozano-Hemmer

1000 Platitudes ,
Co-workers & Funding
Documents
  • "1000 Platitudes" Photo by Antimodular Research
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  • "1000 Platitudes" Photo by Antimodular Research
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  • "1000 Platitudes" Photo by Antimodular Research
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  • "1000 Platitudes" Photo by Antimodular Research
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  • "1000 Platitudes" Photo by Antimodular Research
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    1000 × 665
Description
1000 PLATITUDES consists of large photomontages and one video documentary, which is shown on a plasma screen. Words commonly used to describe the generic globalized city; --each letter of the alphabet was projected on a different building using the World's most powerful projector (with 110,000 ANSI lumen intensity and images measuring up to 70x70 m). To realize this work, the projector was placed on a 12-ton truck with a diesel electricity generator. Public housing projects, shopping malls, government buildings, industrial wastelands and corporate headquarters were transformed by fast tactical projections from the mobile platform, under the radar of potential regulators. This project was made during the "Huge and Mobile" (HUMO) Workshop in Linz, Austria, with the support of V2 (Rotterdam) and the Ars Electronica Center (Linz).

(Photos by Antimodular Research)
Keywords
  • aesthetics
    • illusionary
    • interactive
    • panoramatic
    • projected
    • visual
  • genres
    • installations
      • interactive installations
  • subjects
    • Arts and Visual Culture
      • architecture
      • panoramas
      • projections
      • visual culture
    • Society and Culture
      • interculturalism
Technology & Material
Interface
Year of Creation: 2003
Technique: Three Lambda C-Prints mounted on aluminium frames, and documentary video, 25 minutes long. Edition: 5 + 1 AP in English and 5 + 1 AP in Spanish
Dimensions: 300 x 120 cm each (3 panels)
Keywords: database, indoor, outdoor, print, projection, site-specific, video.
Collections: Cisneros Fontanals Foundation (Miami), Speyer Family Collection (NYC), Colección/Fundación Jumex (Mexico City) and private collectors.
Exhibitions & Events
Bibliography