The International Book Fair of Bogota, one of the largest book fairs in the world, celebrates the role of literature in Latin American culture and its importance to the people of Colombia. The Colombian author Gabriel García Márquez, who died in 2014, is one of Latin America’s most beloved novelists; his widely acclaimed creative work earned him the Nobel Prize in Literature in 1982. For the 2015 Book Fair, the Colombian Book Chamber paid tribute to this renowned author by creating the Macondo pavilion. Macondo is a “literary
village” created by García Márquez, whose work typically incorporates a geographic setting in Colombia or the Caribbean. Macondo appears in several
texts, but takes an especially prominent role in One Hundred Years of Solitude, which tells the interwoven stories of several generations of characters living in the village over a period of one century. The enormous popularity of One Hundred Years of Solitude propelled this fictional town of Macondo into the global zeitgeist.2 Imagining Macondo, featured in the Macondo pavilion, functions as an immersive trigger for the imagination and integrates García Márquez’s literary themes and technologies of the 21st century by focusing on the interaction between text and image.