Urban Quick Response

Urban Quick Response
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Urban Quick Response
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Urban Quick Response
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Commissioned by the National Centre for Contemporary Art (Russia), in partnership with The PRO ARTE Foundation (Russia), Urban Quick Response is a project by Olga Kisseleva, created in urban space, in collaboration with local researchers. The work, an ensemble of in situ QRcodes, invites passers-by to interact directly with the artwork using their smartphones.

This appropriation of an electronic TAG by the artist has a strong symbolic value, but also a social dimension. It's a new language that is fast becoming commonplace. The composition functions as a coded message decipherable at a distance. It contains a plastic analysis of the urban landscape, and also provides direct access towards the virtual universe from the city space.

Once it is scanned with a smartphone, each QR code leads to an internet website, created especially for the project. The surfer sees visual propositions created by the artist, along with texts and links to publications on the subject, as well as documentation. The piece is about the city where the project is realized, but it is also about the urban space in general, the relationship between this space and man, the energy that people sometimes put into preserving and valuing it but it is also about how relentlessly they can destroy it.

UrbanQR was created using the architectural elements of the city itself, so it exists in harmony with the area and, like the area itself, is exposed to the same public space conditions. The artwork comes from the tradition of Street Art, creating a dialogue with the public space, in its entirety, detracting it but also confronting the evolution of the city.