GWEI Google Will Eat Itself

Ubermorgen

GWEI Google Will Eat Itself ,
Co-workers & Funding
GWEI - Google Will Eat Itself was exhibited in a Solo-Exhibition at "The Premises" Gallery in Johannesburg and at "Neurotitan" Gallery in Berlin
http://www.gwei.org/index.php
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Description
GWEI - Google Will Eat Itself

by UBERMORGEN.COM feat. Alessandro Ludovico vs. Paolo Cirio

Net.Art, digital Actionism / Media Hacking, mixed Media, 2005

We generate money by serving Google text advertisments on our Websites. With this money we automatically buy Google shares. We buy Google via their own advertisment! Google eats itself - but in the end "we" own it!

By establishing this model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model.

After this process we hand over the common ownership of "our" Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.

GWEI - Google Will Eat Itself was exhibited in a Solo-Exhibition at "The Premises" Gallery in Johannesburg and at "Neurotitan" Gallery in Berlin
Keywords
  • aesthetics
    • installation-based
  • genres
    • digital activism
  • subjects
    • Media and Communication
      • intermediality
Technology & Material
Software
One of Google's main revenue generators is the "Adsense" program: It places hundreds of thousands of little Google text-ads on websites around the world.

Now we have set up a vast amount of such Adsense-Accounts for our hidden Web-Sites. Each time someone visits a Web-Sites within our network of sites, he/she triggers a series of robots. For each click we receive a micropaiment from Google.

Google pays us monthly by check. Each time we collect enough money, we buy the next Google share.
Exhibitions & Events
Google Art or How to Hack Google, Rhizome and New Museum
transmediale.06: reality addicts
Ars Electronica 2005: Hybrid - Living in paradox
Bibliography
2 publications