Logo.Hallucination

Christophe Bruno

Logo.Hallucination ,
Co-workers & Funding
Logo.Hallucination is a project by Christophe Bruno
Head of programming: Valeriu Lacatusu

http://www.logohallucination.com/
Mnemosyne
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Documents
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Description
Artworks
Logo.Hallucination
November, 2006

Is the economic dynamics of the collective hallucination leading us towards a privatization of the glance?

Logo.Hallucination continuously monitors the images circulating on the Internet looking for hidden logos and sends cease and desist mails whenever a copyright violation is detected.

The software based on neural network image recognition was exhibited at the Rencontres Internationales Paris Berlin in November 2006.
Avec le soutien du Dicream, Aide à la production

Logo.Hallucination deals with the question of privatization of the glance in relation to collective hallucination: an image recognition software based on neural networks, continuously monitors the images circulating on the Web looking for hidden logos, and sends cease & desist mails whenever a copyright violation is detected.

The project wad conceived for the Rencontres Paris-Berlin 2006 and has received a grant from the DICREAM (Aide à la production - Ministère de la Culture et de la Communication - CNC). Concept: Christophe Bruno - programming: Valeriu Lacatusu

Keywords
  • aesthetics
    • animated
    • illusionary
  • genres
    • digital graphics
    • installations
      • virtual reality (VR)
  • subjects
    • Arts and Visual Culture
      • stereoscopes
      • visual culture
    • Body and Psychology
      • imagination
    • Technology and Innovation
      • software manipulations
  • technology
    • software
      • Softimage
      • software interfaces
Technology & Material
Software
The Web, in particular in its version 2.0, is an implementation of the strategies of control in the field of writing. The image, at the opposite, is interpretable with more difficulty by the machine and remains a not very accessible territory.

Pattern recognition is a field in full expansion. It constitutes a key technology in the domains of safety, of the management of the rights, of marketing… « Logo.Hallucination » proposes to use technologies of recognition of images in order to detect subliminal forms of logos or emblems, hidden (generally involuntarily) in the visual environment or in the whole of the images of the Internet. The found images will be accessible in a weblog, proposing a comparison between the original on the one hand and, on the other hand, the brand and its logo.

« Logo.Hallucination » lies thus within the scope of Web 2.0 insofar as the raw data (images) are mashed up with additional visual information (the hallucination of the brand) and that their juxtaposition takes part of new economic stakes, pointed here in an ironic way.

Logo.Hallucination continuously monitors the images circulating on the Internet looking for hidden logos.

The software based on neural network image recognition was exhibited at the Rencontres Internationales Paris Berlin in November 2006.
Exhibitions & Events
Ars Electronica 2003: CODE - The Language of our Time
Arco 1997
Bibliography
5 publications