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»Poetrica«
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Keywords

  • aesthetics
    • acoustic
    • affective
    • anamorphic
    • animated
    • anthropomorph
    • assembled
    • automated
    • autopoietic
    • collaborative
    • contextual
    • cybernetic
    • disgusting
    • distorted
    • documenting
    • duplicated
    • dynamic system
    • ephemeral
    • experimental
    • found object
    • generative
    • gustatory
    • hypermediacy
    • illusionary
    • immaterial
    • immersive
    • installation-based
    • interactive
    • intermedial
    • intervention
    • mobile
    • modular
    • multi-user
    • multiple
    • narrative
    • navigable
    • networked
    • olfactory
    • panoramatic
    • performative
    • polysensory
    • processual
    • projected
    • psychedelic
    • real-time
    • realistic
    • remediated
    • remixed
    • sculptural
    • site-specific
    • sonification
    • sublime
    • tactile
    • telematic
    • three-dimensional
    • time-based
    • uncanny
    • virtual
    • visual
  • genre
    • Bio Art
      • Genetic Art
      • Transgenic Art
    • Concept Art
    • Database Art
    • Digital Activism
    • Digital Animation
    • Digital Community (Social Network)
    • Digital Graphics
    • Game Art
    • Glitch Art
    • Hybrid Art
    • Installation
      • augmented reality
      • interactive installation
      • mixed reality
      • performative installation
      • sound installation
      • virtual reality
        • 360° virtual walktrough
    • light art
    • Nano Art
    • Net Art
    • Performance
      • Computer performance
      • Happening
      • multimedia performance
      • sound performance
      • video performance
    • robotics
    • Telematic Art
  • subject
    • ART AND SCIENCE
      • algorithm
      • anthropology
      • archaeology
      • artificial intelligence
      • astronomy
      • biology
      • botany
      • cartography
      • code
      • combinatorics
      • cyberspace
      • database
      • documentation
      • emergence
      • evidence
      • experiment
      • geography
      • geometry
      • history of science
      • humanities
      • library
      • light
      • machine
      • mathematic
      • medicine
      • microscopy
      • nanotechnology
      • neuroscience
      • philosophy
        • metaphysics
      • physics
      • psychology
      • Representation of knowledge
      • research
      • science
      • scientific image
      • space
      • statistics
      • stereoscope
    • ARTS AND VISUAL CULTURE
      • allegory
      • anamorphosis
      • animation
      • architecture
      • art history
      • art market
      • artistic invention
      • beauty
      • cinema
      • collage
      • comics
      • conservation
      • dance
      • drawing
      • expanded cinema
      • fashion
      • gaze
      • grid
      • illusion
      • image
      • literature
      • mask
      • materiality
      • mirror
      • model
      • museum
      • music
      • nude
      • ornament
      • painting
      • panopticon
      • panorama
      • personification
      • perspective
      • photography
      • poetry
      • portrait
      • projection
      • representation
      • sculpture
      • shadow
      • sketch
      • spectator
      • still life
      • symbolism
      • theatre
      • theory
        • complexity
        • media theory
        • modernism
        • postmodernism
        • poststructuralism
        • semiotics
        • simulacrum
      • virtuality
      • visual culture
    • BODY AND PSYCHOLOGY
      • affect
      • agency
      • alienation
      • amnesia
      • anatomy
      • anger
      • anxiety
      • body
      • breathing
      • cognition
      • curiosity
      • cybersex
      • cyborg
      • death
      • depression
      • disease
      • disgust
      • dream
      • ecstasy
      • embodiment
      • emotion
      • empathy
      • erotic
      • experience
      • expression
      • eye
      • facial expression
      • fantasy
      • fear
      • feeling
      • gender
      • genetics
      • gesture
      • hand
      • happiness
      • human
      • identity
      • imagination
      • intimacy
      • isolation
      • joy
      • loneliness
      • love
      • mental disorder
      • movement
      • narcissism
      • optimism
      • pain
      • paranoia
      • perception
      • performativity
      • pessimism
      • physiognomy
      • pleasure
      • posthuman
      • psyche
      • psychoanalysis
      • psychosis
      • sadness
      • self awareness
      • senses
        • hearing
        • sight
        • smell
        • taste
        • touch
      • sexuality
      • shame
      • shock
      • skin
      • speech
      • stress
      • surgery
      • trust
      • unconsciousness
    • HISTORY AND MEMORY
      • ancestor
      • antiquity
      • archive
      • artifacts
      • collective memory
      • colonialism
      • cultural heritage
      • historical site
      • historism
      • history
      • meme
      • memorial
      • modern era
      • nostalgia
      • postcolonialism
      • preservation
      • romanticism
      • teleology
      • tradition
    • MAGIC AND PHANTASTIC
      • alchemy
      • animism
      • enchantment
      • ghost
      • horoscope
      • illusion
      • magic
      • occultism
      • sorcery
      • supernaturalism
      • superstition
      • telepathy
    • MEDIA AND COMMUNICATION
      • access
      • advertising
      • Big Data
      • broadcast
      • commerce
      • communication
      • electronic media
      • error message
      • fiction
      • film
      • global village
      • hypertext
      • information
      • intermediality
      • internet
      • language
      • media archaeology
      • open source
      • print media
      • radio
      • search engine
      • social media
      • storytelling
      • telecommunication
      • telephone
      • television
      • video surveillance
      • visualisation
      • writing
    • NATURE AND ENVIRONMENT
      • agriculture
      • animal
      • anthropocentrism
      • atmosphere
      • catastrophe
      • DNA
      • earth
      • ecosystem/ecology
      • energy
      • environment
      • evolution
      • four elements
      • geology
      • global warming
      • globe
      • landscape
      • magnetism
      • nature
      • ocean
      • outer space
      • physical law
      • plant
      • pollution
      • sustainability
      • topography
      • vegetation
      • water
      • weather
    • POWER AND POLITICS
      • authority
      • banking
      • censorship
      • conspiracy
      • democracy
      • discrimination
      • economy
      • equality
      • geopolitics
      • governance
      • heroism
      • human rights
      • imperialism
      • institution
      • law
      • manipulation
      • market
      • military
      • nationalism
      • patriarchy
      • politics
      • sovereignty
      • surveillance
      • terrorism
      • violence
      • warfare
    • RELIGION AND MYTHOLOGY
      • afterlife
      • bible
      • church
      • creation
      • crucifixion
      • esoterism
      • exodus
      • heretic
      • legend
      • mysticism
      • myth
      • mythological creature
      • mythology
      • paradise
      • religion
        • buddhism
        • christianity
        • islam
        • judaism
      • ritual
      • sacrifice
      • Saint
      • sin
      • spirituality
      • vision
      • worship
    • SOCIETY AND CULTURE
      • activism
      • border
      • capitalism
        • surveillance-capitalism
      • city
      • civilisation
      • community
      • consumption
      • counterculture
      • country
      • digital identity
      • diversity
      • entertainment
        • comedy
        • festival
        • game
        • mass culture
        • parody
        • phantasmagoria
        • popular culture
        • spectacle
        • toys
      • ethnicity
      • feminism
      • folklore
      • food
      • globalization
      • individuality
      • information society
      • interculturalism
      • mass
      • migration
      • minority
      • morality
      • native
      • otherness
      • participation
      • poverty
      • privacy
      • public space
      • racism
      • territory
      • unemployment
      • urban space
      • utopia
      • voyeurism
      • wealth
      • working class
    • TECHNOLOGY AND INNOVATION
      • ambient intelligence
      • artificial intelligence
      • artificial life
      • biocomputer
      • blockchain
      • cybernetics
      • development
      • digitization
      • electricity
      • emulation
      • engineering
      • history of technology
      • innovation
      • intelligent environment
      • invention
      • mechanics
      • military technology
      • mobility
      • nonhuman communication
      • optics
      • product design
      • production
      • robot
      • simulation
      • software manipulations
      • supercomputing
      • technophobia
      • telematics
      • telepresence
  • Technology
    • Display
      • Electronic displays
        • BOOM (Binocular Omni-Orientation Monitor)
        • CAVE (Computered Augmented Virtual Environment)
        • computer monitor
        • dome
        • Electromechanical Display Device
        • Electronic Paper
        • flashlight
        • Head-up Display
        • Headphones
        • HMD (Head-mounted Display)
        • holography
        • laser
        • light-emitting diode
        • lightbox
        • plasma
        • printer
        • projection screen
        • projector
        • robotic
        • speakers
        • VFD (Vacuum Florescent Display)
        • VRD (Virtual Retinal Display)
      • Non-electronic displays
        • body
        • Book
        • easel painting
        • globe
        • house wall
        • inflatable structure
        • mirror
        • paper
        • sculpture
        • shutter glasses
        • sofa
        • Somatosensory System / Tactile Feedback Technology
        • table
    • Hardware
      • camera
      • computer mouse
      • data glove
      • Joystick
      • MAC
      • Mobile Device
      • multi touchscreen
      • plotter
      • scanner
      • touchscreen
      • Video
      • webcam
    • Interface
      • Automatic Identification and Data Capture (AIDC)
      • Biological Sensor
      • biometrics
      • Body sensor
        • Body Tracking
        • brainwave sensor/brain-computer-interface
        • breathing sensor
        • Breathing-Balance-Interface-Vest
        • Endoscope
        • eye scanner
        • facial recognition system
        • Motion Capture
        • positiontracker
        • retina scanner
        • Speech Recognition
        • step sensor
      • camera recording
      • electromagnetism
      • interactive media
        • Auditory User Interface (AUI)
        • Augmented Reality Interfaces
        • breath based communication
        • Internet of Things (IoT)
        • Ludic Interface
        • MR-based (Mixed Reality) Interaction
        • Multi-Modal Interaction
        • tactile user interfaces
        • Tangible Acoustic Interface
        • Tangible User Interface (TUI)
        • Voice User interface
      • Non-electronic interface
        • bike
        • doll
        • furniture
        • plant
      • robotic interfaces
      • Soundgenerating device
        • Audiotape
        • keyboard
        • microphone
        • musical instrument
        • RFID (Radio-frequency Identification)
        • syntheziser
        • telephone
        • Theremin
        • turntable
        • voice analysis
      • virtual balance
    • Software
      • C++
      • CGI/Perl
      • CSS
      • Global Positioning System (GPS)
      • ISDN
      • Java
      • Linux
      • Optical Character Recognition (OCR)
      • periscope
      • PHP
      • RFID (Radio-frequency Identification)
      • SGI Onyx2
      • softimage
      • software interface
      • Video
      • VRML
      • Wireless Sensor Network (WSN)
      • XML
    977
    Information
    Cite
    X
    Archive of Digital Art (ADA). “Giselle Beiguelman - »Poetrica«”. https://digitalartarchive.at/database/general/work/poetrica.html (retrieved 1970-01-01). @online{ADAartistprofile, author = {Archive of Digital Art (ADA)}, title = {Giselle Beiguelman - »Poetrica«}, url = {https://digitalartarchive.at/database/general/work/poetrica.html}, urldate = {retrieved 1970-01-01}
    Technology
    Hardware
    hardware: electronic billboards, PC, mobile phones
    software/languages: MySQL, SMS, Dhtml, asp
    Descriptions & Essays
    Poetrica is an investigation about reading and reception in entropic and cybrid situations and a practice of appropriation of the advertisement system as public space. It was launched at Galeria Vermelho, in São Paulo, 2003, and closed in P0es1s, at Kulturforum, Berlin (2004). Nevertheless, Poetrica website is sitil opened for poetic action. The project involves a series of visual poems conceived by myself with non-phonetic fonts (dings and system fonts), a DVD, digital prints, movie trailers and a teleintervention which allowed anyone to send messages, by the Web or SMS, to three commercial electronic billboards located in downtown São Paulo, using the same typographic background I used in my nomadic poems. Messages were transmitted from 4 to 8 PM for 10”, every 3 minutes, following the order of ads scheduled to be broadcast in the same billboards. All users were notified by e-mail or SMS confirming the transmission in the electronic billboards. Poetrica website archives all messages with captions that identify the original text written before its conversion in an iconic font family, revealing in some ways a community of poetic hackers of the telecommunication system who acts in public spaces. A projection inside Galeria Vermelho transmitted back to visitors the action in the electronic billboards and street images. For P0es1s exhibition at Kulturforum a documentary about the teleinterventionon DVD was produced and a series of “ad_oetries” (ads + poetry) was conceived to announce Poetrica at P0es1s on Ku’damm electronic billboard and as trailers in Berlin movie theaters.
    Literature