esc for escape is cross media project on error messages. A documentary on life beyond the screen with outputs in DVD, electronic billboards and indoors exhibition, mediated by Internet, SMS e MMS.
The audience was invited to submit error messages (text and images) by mobile phones and the web. Their submissions appeared on a commercial electronic billboard at Paulista Avenue (SP) and in the exhibition space at Itaú Cultural.
There the visitors could not only submit messages and have the feedback projected on a large screen programmed to display four submissions at the same time, but also to watch a non-linear documentary, projected on two screens, about how different people deal with error messages. Moreover, from there it was possible to follow the updates in the electronic billboards on a 42 plasma monitor.
A network of billboards also transmitted short calls for submissions in the main streets of the city.