Resonance: In Search of Mr. McLuhan

Category: Exhibition
Year: 2011
Institution: Pratt Manhattan Gallery, New York City
Comment: Will future formats create a new literacy? McLuhan was sure that sooner or later mass society would see print and linear culture replaced by tactile and electronic culture. Somewhat along the same lines, Fleischmann & Strauss’s Semantic Map creates an unconventional digital archive for the interdisciplinary fieldof media art, where no cross-subject system exists. It works as a virtual art encyclopedia whose level ofinformation increases with each user. As McLuhan often said at the end of the 1970s, “The user is the content;” he wasn’t speaking in the context of an electronic digital archive, but his thought is confirmed by this piece, where the user generates his/her own content. Exhibition Dates October 21 - December 21, 2011.