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Bradford W. Paley

Affiliated institution: Columbia University

Archive of Digital Art (ADA). “Bradford W. Paley – artist profile”. (retrieved 2015-20-01). @online{ADAartistprofile, author = {Archive of Digital Art (ADA)}, title = {Bradford W. Paley artist profile}, url = {}, urldate = {retrieved 2015-20-01}
W. Bradford Paley uses computers to create visual displays with the goal of making readable, clear, and engaging expressions of complex data. His visual representations are inspired by the calm, richly layered information in natural scenes. His process applies three perspectives: [1] rendering methods used by fine artists and graphic artists are [2] informed by their possible underpinnings in human perception, then [3] applied to creating narrowly-scoped, almost idiosyncratic representations whose visual semantics are often driven by the real-world metaphors of the experts who know the domains best.
Brad did his first computer graphics in 1973, graduated Phi Beta Kappa from UC Berkeley in 1981, founded Digital Image Design Incorporated ( in 1982, and started doing financial & statistical data visualization in 1986. He has exhibited at the Museum of Modern Art; he created; he is in the ARTPORT collection of the Whitney Museum of American Art; has received multiple grants and awards for both art and design, and his designs are at work every day in the hands of brokers on the floor of the New York Stock Exchange. He is an adjunct associate professor at Columbia University, and is director of Information Esthetics: a fledgling interdisciplinary group exploring the creation and interpretation of data representations that are both readable and esthetically satisfying.

2002 Individual Artist Grant for TextArc plasma panel prototype, New York State Council for the Arts
1994 founder of Financial Data Visualization group on Wall Street
1981 Bachelor of Arts in Economics, University of California, Berkeley

Publications & References
Paul, Christiane. Digital Art. World of Art Series, New York: Thames and Hudson Ltd., 2008.
Vesna, Victoria. Database Aesthetics: Art in the Age of Information Overflow. Minneapolis, MN: University of Minnesota Press, 2007.
Lovejoy, Margot. Digital Currents: Art in the Electronic Age. London/New York: Routledge, 2004.
Simanowski, Roberto. »Der Autor ist tot, es lebe der Autor – Autorschaften im Internet.« In Interaktivität: Ein transdisziplinärer Schlüsselbegriff, edited by Christoph Bieber and Claus Leggewie, 190-215. Frankfurt am Main: campus, 2004.